Cushion US Lightweight Shoes Mesh D 9 Sport M Running Leisure Shoes Athletics Mens Pink Air Casual Important functions of labeling:
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(i) Describe the Product and Specify its Contents:
A label provides complete information regarding the product. It mainly includes ingredients of the product, its usage, and caution in use, cares to be taken while using it, date of manufacturing, batch number, etc.
(ii) Identification of the Product or Brand:
It is easier to identify a particular product among many with the help of labeling. For example, you as a consumer want to select CINTHOL SOAP. The task of finding the desired soap from a heap of various branded soaps becomes easier with the help of labeling.
Mens Cushion US Lightweight Sport M Running Air 9 Mesh Casual Shoes Leisure D Shoes Pink Athletics (iii) Grading of Product:
When a product has different qualities, labeling helps to find out which pack contains what type of quality. For example, Hindustan Unilever Ltd., manufactures three types of tea and to differentiate the each type of tea, the company uses Green, Red and Yellow coloured labels.
(iv) Help in Promotion of Products:
The fourth function of labeling is to promote sales. Sometimes a consumer gets encouraged to buy a product simply due to attractive label. Nowadays labeling is used as an effective sales promoting tool.
(v) Providing information required by Law:
Another important function performed by labeling is to provide statutory warning required by law. To put ‘smoking is injurious to health’ on the package of cigarette and ‘Chewing Tobacco is Injurious to Health’ on the package of Pan Masala are the examples of statutory warning? Similarly, in case of hazardous or poisonous products, appropriate statutory warning need to be put on the label.